Marketing Executive SEO

Job Description

SEO Management:

• Conduct comprehensive keyword research to guide content creation.
• Optimize website content, including blog posts, landing pages, and metadata.
• Develop and implement link-building strategies.
• Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, and Moz.
• Stay updated with the latest SEO trends and algorithm changes.
• Optimize Social Media Channels for SEO.
• Implement best practices in Google My Business.
• Optimize On-page and off-page SEO and involve strategies to improve a website's visibility.

Technical SEO:

• Perform regular website audits to identify and fix SEO issues.
• Improve website architecture, URL structures, and site speed.
• Ensure the website is mobile-friendly and responsive.
• Implement schema markup and other technical SEO enhancements.
• Utilize Google Search Console effectively.

Content Development:

• Work closely with the content team to ensure all web content is optimized for SEO.
• Assist in creating and editing content that is informative, accurate, and aligned with SEO best practices.
• Develop and manage a content calendar to ensure timely publication of content.
• Social Media Content Creation and Trend Development Skills.

Analytics and Reporting:

• Track and report on key SEO metrics and KPIs.
• Provide insights and recommendations based on performance data.
• Use A/B testing to improve SEO strategies and website performance.

Graphic Design:

• Create visually appealing graphics, infographics, and other digital assets to support content marketing and social media campaigns.
• Design and optimize images for web use to ensure fast loading times and SEO compliance.
• Collaborate with the content team to produce high-quality, engaging visuals that enhance user experience.
• Maintain brand consistency across all digital platforms.