Content Specialist

Conceptualise, design, write, edit and proofread high- content for various customer touchpoints, including social media platforms (Facebook, Instagram, etc...

Conceptualise, design, write, edit and proofread high- content for various customer touchpoints, including social media platforms (Facebook, Instagram, etc...

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Content Specialist

Mediclinic Hospitals

Healthcare

Posted on 04 Aug, 2025
Apply before 04 Sep, 2025
apply now

Experience

2 – 5 years

Location

Dubai

Qualification

Bachelor's Degree

Nationality

Unspecified

Gender

Any

Job Sector

Healthcare

Job Type

Full Time

Salary

Unspecified

Vacancies

Unspecified

Job Description

  • Conceptualise, design, write, edit and proofread high- content for various customer touchpoints, including social media platforms (Facebook, Instagram, etc.), website touchpoints, flyers, posters, brochures, and other marketing collateral
  • Tailor content to specific healthcare service lines (e.g. oncology, maternity, diagnostics)
  • Ensure alignment with clinical, legal and regulatory standards in healthcare storytelling
  • Work on multiple projects simultaneously, ensuring timely delivery within guidelines
  • Pay attention to the tone, style, and voice across formats, balancing medical credibility with patient accessibility and ensuring content is engaging, inclusive and aligned with health literacy standards
  • Upload or publish content across local platforms (e.g. hospital website, social media, intranet, email newsletters).
  • Coordinate with digital teams to ensure SEO, UX, and analytics tagging best practices
  • Monitor KPIs: engagement, reach, conversion, share of voice, or health education outcomes
  • Manage the use of analytics to guide content testing, SEO improvements and editorial planning
  • Assist with preparing content performance dashboards for senior leadership
  • Stay ahead of trends in digital health communication and content marketing
  • Work closely with hospital marketing, communications, clinical teams and external partners to gather briefs and validate messages
  • Manage SLA adherence and vendor relationships
  • Liaise with local legal or compliance teams to ensure all content meets in-country regulations
  • Ensure consistent use of brand identity and messaging across channels
  • Maintain accurate records of content versions, usage rights and expiry dates (especially for testimonials and medical information)
  • Comply with healthcare regulations (e.g. consent, claims, privacy, clinical accuracy)

Job Skills

  • Financial Management principles
  • Verbal and written communication skills in English (Arabic will be an advantage)
  • Content production - knowledge of digital publishing platforms
  • Content, Design & Multimedia Oversight
  • Digital & Social Media Marketing
  • Marketing channels (e.g. social media) and the ability to select most appropriate solution
  • Social Media campaign management
  • Web and social media analytics and ability to interpret these analytics to improve performance as well as reporting

Job Location

Dubai

apply now
Mediclinic Hospitals

Mediclinic Hospitals

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